When a boiler fails in January, nobody scrolls. They search “boiler repair near me”, look at the three businesses on the map, and call the first one with good reviews. If that isn’t you, the job goes elsewhere in under a minute.
The rest of the year works differently. Boiler replacements and servicing are planned purchases. Homeowners compare reviews, check you’re Gas Safe registered, and look at your website before they ring. Your Google presence needs to win both kinds of customer.
What your customers search for
- boiler repair near me
- boiler service Fleet
- new boiler cost Farnborough
- Gas Safe engineer near me
- heat pump installers Hampshire
What we do for heating engineers
- Google Business Profile set up for emergency and planned work, with the right categories and services
- Your Gas Safe number, accreditations and the brands you fit shown where customers look
- Separate website pages for boiler repair, servicing, installation and heat pumps
- Review requests after every job, so winter callers see recent five-star reviews
- Google Ads that run hardest in the cold months and pull back when you’re fully booked
Get ready for winter in the summer
Climbing the map takes months. The heating engineers busiest in December started on their profile and reviews the summer before. Start now and you’ll be in place for the next cold snap.
We already work with heating and air conditioning businesses in north-east Hampshire, so we know how the seasons swing.
Questions
Should I run Google Ads or work on SEO?
Both, at different times. SEO and your Google profile bring calls all year once they’re established. Google Ads fill the gap while that builds, and let you switch on extra calls during a cold spell.
Do I need a separate page for heat pumps?
Yes, if you install them. People search for heat pumps separately from boilers, and a page that answers their questions about costs and suitability ranks far better than one line on your services page.
Areas we cover
We work across Hampshire and Surrey, including Fleet, Farnborough, Aldershot, Farnham, Camberley, Basingstoke, Hook, Guildford and Woking.
One heating engineer per town
We take on one heating engineer in each town, so we never rank your competitor against you. Ask us whether your town is still open.
Book a free audit of your Google profile and website. Call 07510 375488 or email hello@paidads.digital. We’re open Monday to Thursday, 9am to 5pm, and Friday, 9am to 4pm.
