Author: Luigi

The Department of Justice and Google presented their final arguments in an antitrust case about Google’s advertising technology on Monday. It is anticipated that U.S. District Judge Leonie Brinkema will reach a decision before the end of the year. DOJ’s Argument The Department of Justice says Google has created a monopoly in open-web display advertising with products such as DoubleClick, Google Ads, and AdExchange. Google dominates the market with 91% of publisher ad servers and 87% of advertiser ad networks. A 2009 email from former Google executive David Rosenblatt backs up the case against Google. He talked about the company’s…

If a judge approves the Justice Department’s proposal, Google’s Chrome browser might be sold for up to $20 billion, marking a significant move against a major tech company. The department will request the judge, who previously decided that Google had illegally dominated the search market in August, to enforce regulations concerning artificial intelligence and its Android smartphone operating system, as reported by individuals familiar with the situation. Antitrust officials and states planning to recommend that Judge Amit Mehta require data licensing, as reported by anonymous sources. If Mehta agrees to the proposals, they could change the online search market and…

Google shows AI answers at the top of search results, so users might not visit the websites that provide the data for those answers. Several website owners claim they not in a position of power to prevent Google’s AI from summarizing their content. Publishers have revealed that the Google tool used for generating AI answers is also responsible for indexing web pages for search results. If sites blocked Alphabet Google like they blocked some AI competitors, it would make it harder for sites to be found on the internet. A federal court recently ruled that Google’s strong position in search…

In a blog post, the company said it made the decision after considering the impact eliminating cookies would have on publishers, advertisers and others involved in the sprawling digital advertising industry. “We’re offering a new approach to empowering users with more choice,” Google vice president Anthony Chavez said in a blog post Monday. “Instead of eliminating third-party cookies, we’re introducing a new experience in Chrome that gives users the power to make informed choices that apply to how they browse the web, and the ability to change those choices at any time.” The move marks a major shift for Google, which has been working for years to introduce its Privacy Sandbox, a plan to replace cookies with other tools for advertisers. The company said it would continue to offer those tools to developers. The U.K. Competition and…

Launched a year ago, Meta Platforms Inc.’s Threads was Mark Zuckerberg’s strategic move to capitalize on the challenges faced by Elon Musk’s X, formerly known as Twitter. This long-standing feud between two of the world’s wealthiest individuals has evolved into a significant business rivalry, set to intensify as Threads prepares to introduce ads in its feed. In July 2023, amidst user concerns over Musk’s changes at X, Meta swiftly brought Threads to market, directly challenging its competitor. The service, resembling X with features like likes, followers, and a user interaction-based feed, now boasts over 175 million monthly users, up from…